Most of our clients come to us with the same symptom: traffic is fine, conversions are not. Nine times out of ten, the culprit is a slow, janky first impression.
What Core Web Vitals actually measure
Largest Contentful Paint (LCP) is how quickly the main content appears. Interaction to Next Paint (INP) is how quickly the page responds when someone taps. Cumulative Layout Shift (CLS) is how much the page jumps around while loading.
Where UAE sites lose time
Heavy hero videos, unoptimised Arabic web fonts, third-party chat widgets and tag managers loaded before anything else. All of them are fixable without making the site less beautiful.
A practical checklist
Serve modern image formats at the right size, subset and preload your fonts, defer non-critical scripts, and animate transforms and opacity instead of layout properties. Measure on a mid-range phone, not your developer laptop.